Built to Last : Successful Habits of Visionary Companies Brand_Porsche Design professional Chef’s cleaver It has

professional Chef’s cleaver It has an optimum weight for working with solid food The sharpening angle - 40°

food like apples

5% Elastane

8 kg and its dynamic monochrome look with Porsche Signature details

the flower lights up with a calming fading effect and music for concentration/nature sounds are reproduced

Built to Last : Successful Habits of Visionary Companies Brand_Porsche Design professional Chef’s cleaver It hasDrawing upon a six year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly