Thinkers 50 Innovation Jonathan From "The Salty Tale of

From "The Salty Tale of Noah and the Ark" to "The Lasting Story of the Last Supper

and urges us to learn to share our oceans with a new sense of respect and even love

or to take their art into another realm altogether

- Provides chapter-opening scenarios that are referred to throughout the chapter to show how communication concepts and theories can be applied to people's lives

It seems fitting that in honor of their ten-year anniversary

Thinkers 50 Innovation Jonathan From "The Salty Tale ofInnovation used to separate extraordinary companies from average companies. Today, it's making the difference between those that succeed and those that outright fail. Business leaders have no choice: innovate or die. Stuart Crainer and Des Dearlove, creators of Thinkers50, bring you the very latest thinking on the subject of business innovation. Citing the ideas and insights of the world's leading thinkers and business practitioners, the authors